Google Business Profile · Google Maps
Google Business Profile optimisation, done within the rules.
What we optimise
Every part of the profile Google actually uses.
Done as part of every plan, checked at the start and kept up to date monthly.
Categories
The primary category is one of the strongest relevance signals you control. We check it against the businesses that already hold the map pack for your main search, then add secondary categories only where you genuinely offer the service.
Services, products and menus
Every service listed with a plain description. For Barossa 50’s Diner that meant loading the full 119-item menu so people (and Google) can see exactly what’s served.
Service areas, hours and attributes
Real service areas, accurate hours including public holidays, and the attributes that apply to you.
Photos
Your own photos of real jobs, your team at work, your vehicles and premises. Not stock. We give you a short shot list so it takes ten minutes on site, not an afternoon.
Reviews and replies
A simple way to ask every happy customer, and replies that sound like you. No incentives, no review gating, nothing that breaks Google’s rules.
Consistency with your website
The same name, phone and address on your profile, your site and the directories, and a website that backs up every service the profile claims. A profile that says one thing and a site that says another weakens both.
Proof
Profiles that sit behind real rankings.
For each of these businesses we built out the Google Business Profile alongside the website. These are live checks of where they show on Google Maps and in Google’s map box, run on 5 October 2026 from the town shown.
What we won’t do
The shortcuts that get profiles suspended.
- Keywords in your business name. Against the guidelines and easy for competitors to report.
- Fake or virtual-office addresses. A common reason profiles are suspended.
- Buying reviews, or swapping discounts for them. Google removes them, and the ACCC takes a dim view too.
- Phone numbers or salesy links stuffed into posts. We’ve seen posting disabled for exactly this.
- Taking ownership of your profile. You own it. We manage it.
Questions
Google Business Profile, answered.
Should I add keywords to my business name on Google?
No. Google’s guidelines say the name should match your real-world business name. Adding “Best Plumber Adelaide” to it can get the profile suspended, and competitors can and do report it. Relevance comes from categories, services, your website and reviews instead.
Can you get rid of a bad review?
Only if it breaks Google’s policies (spam, conflict of interest, offensive content and so on), in which case it can be reported. Otherwise the best response is a calm, specific reply from you. Future customers read the replies.
Do Google posts help rankings?
Not directly in any way Google has confirmed. They help people who are already looking at your profile decide, and they show the business is active. Keep them useful and within the rules: a client of ours had posting disabled after a post included a phone number, so we now check every post against Google’s content policy first.
I don’t have a shopfront. Can I still have a profile?
Yes, as a service-area business. You hide your address and set the areas you serve. Mobile welders, pest controllers and cleaners all work this way.
Who should own the profile?
You should. We work as a manager on your profile, never as the owner, so you keep control if you ever stop working with us.
Read next
Guides
Google Business Profile suspended, or posting disabled? What it looks like, what caused it, and how to get it back
A suspended profile disappears from Maps; disabled posting just stops your updates. We have dealt with both, including a posting ban we caused for a client by putting a phone number in a post. The causes, the appeal process and the prevention list.
6 October 20267 min readGoogle Business ProfileThe Google Business Profile checklist we use for SA businesses
The exact checklist we work through on every client’s Google Business Profile, including the post that got a client’s posting switched off and what we changed because of it.
5 October 20268 min readLocal SEOWhy isn't my business showing on Google? Eight checks, in order
Before you panic: are you even checking the right way? The eight checks we run, in order, when an owner tells us they’ve vanished from Google.
5 October 20267 min readLocal SEO · Google Maps · AdelaideLocal SEO Adelaide
Local SEO for Adelaide businesses: Business Profile, map pack, suburb pages, reviews and citations. Real suburb results and pricing from $349 a month.
Read more →Ready when you are
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