Case study · Paving & landscaping · Gawler
May Paving: top 3 on Google Maps across Gawler, and 35 enquiries and calls.
A family paving business doesn’t need all of Adelaide. It needs the people around Gawler who are pricing a driveway. On 5 October 2026 we ran “paving” on Google Maps from nine points 3 km apart across Gawler: May Paving was in the top three at every one, average rank 1.8. We re-checked on 13, 27 and 31 October 2026 and got the same result. And the phone rings: from 21 August to 31 October 2026 the website brought in 35 enquiries and calls, 26 quote requests plus 8 calls and 1 email, with 22 of them in October.

- Client
- May Paving (Brodie & Kayla)
- Area
- Gawler, Munno Para & northern Adelaide
- Work
- Website by JB Digital Barossa, local SEO, redesign Sep 2026
- Data
- Search Console, 14 May – 30 Oct 2026; live checks 5 Oct – 3 Nov 2026
- Enquiries
- 35 website enquiries and calls, 21 Aug – 31 Oct 2026; 22 in October 2026, up from 10 in September; 3 quote requests in under 24 hours, 7–8 Oct 2026
Before, the work and after
Before 13 Jun – 10 Jul 2026
Driveways, patios, pool surrounds and fire-pit courtyards around Gawler. Most paving customers search on their phone and pick from the map, so the Google Business Profile matters as much as the website.
- “paving services gawler” averaged 10.4 in Search Console (page two).
- “paving contractors near me” averaged 11.8.
The work
- Google Business Profile built out: categories, every paving and landscaping service, real job photos and a steady flow of reviews.
- A dedicated Gawler paving page: every service (driveways, patios, pool surrounds, retaining walls, repairs), the areas covered around Gawler, and answers to common local questions.
- Titles, headings and internal links matched to how people search: paving, pavers, paving services, landscaping.
- A September redesign with real job photos. That is design work, and we don’t claim it as the reason for the results below.
After
Live Google checks · 5 Oct – 3 Nov 2026
- “paving”: top 3 on Google Maps at 9 of 9 points across Gawler, average rank 1.8 (checked 31 Oct 2026, as on 5, 13 and 27 Oct).
- “paving”: #2 in Google’s map box and #1 on the Google Maps tab, searched from Gawler on a mobile (checked 31 Oct 2026). This is the map result, not the web results.
- “driveways gawler”: first in Google’s map box, searched from Gawler on a mobile (3 Nov 2026). “retaining walls gawler”: 3rd in the map box (3 Nov 2026).
- “paving gawler”: 4th in Google’s web results (the homepage), searched from Gawler on a mobile (3 Nov 2026).
- “paving contractor”: #1 in Google’s local results from Gawler (31 Oct 2026). “paving adelaide” (about 1,000 searches a month in Australia): #1 from Gawler on 20 and 27 Oct 2026, between 3rd and 5th in checks on 31 Oct.
Search Console · 1 – 30 Oct 2026
- “paving contractors near me”: Search Console average 47.7 in 1 – 30 Oct 2026, with 2 clicks and 70 impressions (it averaged 10.2 in 1 – 30 Sep, on 12 impressions). “paving gawler” averaged 8.5 on 57 impressions.
Website enquiries · 21 Aug – 31 Oct 2026
- 35 website enquiries and calls (21 Aug – 31 Oct 2026): 26 quote requests through the form (we hold a copy of every form from 21 August 2026), plus 8 calls and 1 email tapped from the site since tap tracking began in September (our client portal + Google Analytics). Every one was counted one by one from our form records.
- 22 in October (18 quote requests and 4 calls), double September. October’s requests came from Gawler, Evanston Park, Angle Vale, Nuriootpa, Two Wells, Salisbury, Andrews Farm, Redbanks, Roseworthy, Athelstone and more.
Website enquiries · October 2026 and 7–8 October 2026
- 22 website enquiries and calls in October 2026: 18 quote forms and 4 calls from the website. That is more than double September’s 10.
- 3 quote requests through the website in under 24 hours (7–8 Oct 2026): driveway repairs, garden landscaping and a patio, from Nuriootpa, Angle Vale and Virginia Grove (counted from our copies of the quote-form notifications).
The data
Where May Paving shows up, checked live.
For a local paver the map is the shop window. The grid below is the same “paving” search run on Google Maps from nine points across Gawler on 5 October 2026, and re-checked on 13 and 27 October 2026 with the same result (the grid shown is 27 October); the table underneath is Search Console, averaged across every searcher.
May Paving: Google Maps rank for “paving”, 3 km grid around Gawler
May Paving: Google Search performance, 14 May – 2 Oct 2026
- Clicks
- Impressions
- Last 28 days
| Search (non-branded) | Before (earliest 28-day window) | Now 1 – 30 Oct 2026 | Same days of September 1 – 30 Sep | Impressions | Clicks |
|---|---|---|---|---|---|
| landscapers gawler | 1.5 13 Jun – 10 Jul | 11.2 | 6.7 | 17 | 0 |
| paving contractors near me | 11.8 13 Jun – 10 Jul | 47.7 | 9.8 | 70 | 2 |
Source: Google Search Console for maypaving.com.au, pulled 2 Nov 2026. Average position; “Before” is the earliest of four 28-day windows from 13 Jun 2026 with at least 5 impressions. Impressions and clicks are for 1 – 30 Oct 2026. Small counts are shown so you can weigh them.
The honest bits
What the numbers don’t say.
The owners’ result
Booked into the new year, with steady enquiries every week, and big jobs among them.
Owner-reported by May Paving (October 2026). As published on JB Digital Barossa’s May Paving case study. It is the owners’ account, not something we measured. The search work behind the enquiries is written up in 33 website enquiries for a Gawler paver.
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