Technical SEO · Adelaide
Technical SEO, fixed by people who build websites.
What we check and fix
The plumbing under the SEO.
Crawling and indexing
Which pages Google has indexed, which it has skipped and why, using Search Console’s page indexing report and URL inspection. Sitemaps that list the right pages, robots rules that don’t block anything important, and canonical tags that point where they should.
Speed and Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, measured on a mid-range phone. The usual culprits are oversized images, render-blocking fonts and scripts, and page builders loading everything everywhere.
Structured data
LocalBusiness (or the right subtype), Service, BreadcrumbList, Article and FAQ markup where the content genuinely supports it. Accurate, consistent with the page, and never self-serving review markup, which breaks Google’s rules. We have removed exactly that from a client site that came to us with it.
Site structure and internal links
One clear page per main service, a sensible URL structure, menus and links that help people and crawlers find the important pages, and no orphaned pages.
Redirects, duplicates and domains
www and non-www, http and https, old URLs from previous sites, duplicate product or tag pages. Small things that quietly split your rankings.
Mobile and accessibility basics
Tap targets, readable text, form labels and contrast. Good for customers, and part of building a site that holds up.
How we work
Every fix logged, every result measured.
You get a change log of what we fixed and why, and the Search Console numbers before and after. If a fix needs your developer or a platform change, we write it up so they can do it in one go.
What this site scores
We hold our own site to the same standard. This site is static HTML with self-hosted fonts, responsive AVIF and WebP images and no page builder. You can test any page in Google’s PageSpeed Insights.
Proof
Clean foundations, then rankings.
Iron Works’ new site was built with clean indexing and structured data from day one. “mobile welding adelaide” moved from an average position of 26.5 (13 Jun – 10 Jul) to 6.3 (5 Sep – 2 Oct 2026), and a live check from Adelaide on 5 Oct 2026 showed it third in the organic results.
Iron Works: average Google position, 28-day windows
- mobile welding adelaide
- mobile welding services adelaide
Iron Works: Google Search performance, 10 May – 2 Oct 2026
- Clicks
- Impressions
- Last 28 days
Questions
Technical SEO, answered.
What platforms do you work on?
WordPress, Shopify, Wix, Squarespace and custom-coded sites. Some fixes are limited by the platform (Wix and Shopify control parts of the code), and we’ll tell you where those limits are.
Do Core Web Vitals really matter for rankings?
They are a confirmed but modest ranking signal. They matter more for people: a slow, jumpy site on a phone loses enquiries. We fix the speed problems that affect real visitors first, not a perfect lab score for its own sake.
Will FAQ schema get me those dropdowns in Google?
Usually not any more. Since 2023 Google mostly shows FAQ rich results for well-known government and health sites. We still mark up genuine FAQs because it describes the page clearly, but we won’t promise a rich result.
What is llms.txt and do I need one?
It is a proposed plain-text summary of a site for AI tools. No major AI or search company has confirmed it affects rankings or recommendations. We add one because it takes minutes and does no harm, but it is not a reason to hire anyone.
Ready when you are
Is Google seeing your whole site?
The free audit includes a crawl and indexing check, plus page speed on a real phone.
