Case study · 4x4 accessories · Shopify

Roam Offroad: a Gawler 4x4 shop, found across Adelaide.

“bull bars adelaide” averaged 17.0 in 11 Jul – 7 Aug 2026 and 8.4 in 1 – 30 Oct. On Google Maps Roam was #1 for “4x4 shop” searched from Gawler and the first unpaid listing for “4x4 adelaide” (checked 31 Oct 2026).

The Roam Offroad Shopify store on desktop and phone after its new redesign, captured 2 November 2026

Client: Roam Offroad (Rian & Tanya)
Area: Gawler, serving northern Adelaide & metro
Work: Shopify store rebuilt from an existing base, Google Business Profile, ongoing SEO
Data: Search Console, May – 16 Oct 2026; live checks 5 to 27 Oct 2026

Before, the work and after

Before 13 Jun – 7 Aug 2026

Roam is a bricks-and-mortar 4x4 accessories and off-grid electrical shop in Gawler with a big Shopify catalogue. Brand searches were never the problem, which is exactly why we don’t count them.

“bull bars adelaide” averaged 17.0 (11 Jul – 7 Aug).
“bullbars adelaide” averaged 33.7 (13 Jun – 10 Jul).
Page titles and descriptions mostly said the brand name, not what the shop sells or where.

The work

We rebuilt their Shopify store from an existing base: simpler navigation, clearer product paths and search built in.
Titles and descriptions rewritten to say what the shop sells and where (“4x4 accessories Adelaide”, “bull bars Adelaide”).
Fitment and service pages, so the workshop side of the business had pages to rank, not just products.
GVM upgrade and touring content written for what 4x4 owners actually search.
Google Business Profile categories, services and products built out for Gawler and northern Adelaide.

After

Search Console · 1 – 30 Oct 2026

“bull bars adelaide”: Search Console average 8.4 on 43 impressions (1 – 30 Oct 2026), from 17.0 in 11 Jul – 7 Aug 2026.

Search Console · 3 – 30 Oct 2026 vs 5 Sep – 2 Oct 2026

Store clicks from Google: 701 in 3 – 30 Oct 2026, up from 499 in 5 Sep – 2 Oct 2026 (all searches, including the shop’s name).

Live Google checks · 5 to 27 Oct 2026

“4x4 shop” (about 880 searches a month in Australia): #1 on Google Maps searched from Gawler (20, 25 and 27 Oct 2026); “4x4 adelaide”: first unpaid listing on Google Maps from Gawler (25 and 27 Oct 2026). In Google’s longer Local Finder list it was 3rd on 25 Oct and 10th on 27 Oct, so we quote the Maps result only.
“4x4 accessories”: #1 on Google Maps searched from Gawler (5 Oct 2026, and again on 20 and 27 Oct 2026).
“bull bars adelaide” was the 2nd organic result from Adelaide on 5 Oct 2026; re-checked on 7 Oct it was 8th in one check and outside the top 20 in another, so we quote its Search Console average above.

The data

Live checks first, then the Search Console trend.

Non-branded searches only. Roam’s catalogue also ranks for many product and supplier-brand searches (canopies, trays, battery systems); we leave those out here and stick to the “what + where” searches a new customer makes.

4x4 shop

Google Maps · from Gawler · live check 31 Oct 2026

4x4 accessories

Google Maps · from Gawler · live check 31 Oct 2026

4x4 adelaide

1st unpaid

Google Maps · from Gawler · live check 31 Oct 2026

Roam Offroad: average Google position, 28-day windows

bull bars adelaide
bullbars adelaide

Chart rendered from real Google Search Console data (not a screenshot): average position for each search in four consecutive 28-day windows, 13 Jun – 2 Oct 2026; windows with fewer than 5 impressions are left out. Lower is better; 1 is the top result. Source: roamoffroad.com.au Search Console, pulled 5 Oct 2026.

Roam Offroad: Google Search performance, 17 May – 2 Oct 2026

Clicks
Impressions
Last 28 days

Rendered from real Google Search Console data for roamoffroad.com.au (daily, web search, each line on its own scale like the Search Console report). Tiles are the 28 days to 2 Oct 2026 and count every search, including people searching the business by name, so they are traffic, not ranking claims. Pulled 5 Oct 2026.

Search (non-branded)	Before (earliest 28-day window)	Now 1 – 30 Oct 2026	Same days of September 1 – 30 Sep	Impressions	Clicks
bull bars adelaide	17.0 11 Jul – 7 Aug	8.4	6.2	43	2
gvm upgrade adelaide	8.3 13 Jun – 10 Jul	6.9	7.9	45	1
bullbars adelaide	33.7 13 Jun – 10 Jul	14.9	12.8	66	1

Source: Google Search Console for roamoffroad.com.au, pulled 2 Nov 2026. Average position; “Before” is the earliest of four 28-day windows from 13 Jun 2026 with at least 5 impressions. Impressions and clicks are for 1 – 30 Oct 2026. Small counts are shown so you can weigh them.

The honest bits

What the numbers don’t say.

We don’t claim “4x4 accessories adelaide” or the old Gawler web-result “#1s”. Search Console averages look good for both, but live checks on 5 Oct 2026 told a different story: from the Adelaide CBD the site wasn’t in the top 20 for “4x4 accessories adelaide”, and the earlier Gawler “#1s” in the web results turned out to be Roam’s Google profile panel, not the website. The Google Maps results above are separate live Maps checks. We only claim what the live checks confirmed.

Most of Roam’s clicks are still people who know the shop. That demand is great for the business, but it isn’t an SEO result, so the store-wide click totals are shown as traffic, not as proof.

“bullbars adelaide” is still page two at 14.9, although it has come up from 33.7 in 13 Jun – 10 Jul. It is on the list for the next round of work.

From the owners

“Josh’s service has been faultless from day one. Working on our own website ourselves was taking days, and causing more stress than it was worth! … It’s taken so much pressure off of us.”

Rian & Tanya Van Embden, Roam Offroad · Google review of JB Digital Barossa, 14 Sep 2026