Case study · Tourism · Barossa Valley

Barossa Wine Tours: a brand-new domain, from 16 to 70 Google clicks a month.

Kirsty runs small, personal wine tours of the Barossa’s family-owned wineries. Her old website was tired and its address has since lapsed, so the rebuild went live on a brand-new domain in May 2026 with no Google history at all. By October it was getting 70 clicks a month from Google, up from 16 in its first month, and 57 clicks through to book a tour (Search Console and Google Analytics, 1 – 31 Oct 2026).

The Barossa Wine Tours homepage on a laptop and a phone: Barossa Valley Wine Tours, with a Book Now button

Client: Barossa Wine Tours (Kirsty)
Area: Barossa Valley, with pickups from Adelaide
Work: Rebuild on a new domain by JB Digital Barossa, tour and price pages, Bookeo booking buttons, visitor guides
Data: Search Console 3 – 31 May and 1 – 31 Oct 2026; Google Analytics October 2026
Launched: May 2026

Before, the work and after

Before to April 2026

A tired, dated website that didn’t match the small, personal days out Kirsty runs.

Its address sat with a previous provider and has since lapsed, so nothing it had built up on Google could come across.
The new site had to start on a brand-new domain, from zero.

The work May – October 2026

A full rebuild on bestbarossatours.com.au: every tour with its price, and Book Now buttons that go straight to that tour in Bookeo.
TravelAgency structured data, fast static pages and a call button one tap away on a phone.
From October, visitor guides written around what people search before they book: day trips from Adelaide, the best time to visit, the towns, the wine varieties.

After

Search Console · first month vs October 2026

16 → 70 clicks a month, shown 1,643 → 5,495 times (3 – 31 May vs 1 – 31 Oct 2026, all searches).
Average position 6.5 for “best time to visit barossa valley” and 7.0 for “barossa valley day trip from adelaide” (1 – 31 Oct 2026, small numbers).

Google Analytics · 1 – 31 Oct 2026

57 clicks through to book a tour, from 37 people (booking clicks tracked since 25 Sep 2026).

The old Barossa Wine Tours website on a laptop, with a pink background and small photo tiles — Before: the website Kirsty came to us with.

The honest bits

What the numbers don’t say.

May is the domain’s first month, not the old site. The old address lapsed, so there is no like-for-like “before” in Search Console. The clicks include every search, including people looking for the business by name.

Booking clicks aren’t bookings. They are taps on Book Now that open Bookeo; we can’t see which of them were completed. Phone calls aren’t counted here yet.

The main tour searches are still a climb. For the broad “barossa valley tours” the site averaged position 27 in October, so the guides are doing more of the work than the tour pages so far.

From the owner

“Can highly recommend JB Digital for website creation & maintenance. Josh & his team are efficient, creative & quick ongoing support or changes needed. The new website JB has designed for my business has increased client traffic & very grateful to work with this professional team.”

Kirsty Barklem, Barossa Wine Tours · Google review of JB Digital Barossa, 15 Aug 2026

The build

The rebuild is written up on JB Digital Barossa’s Barossa Wine Tours case study.