Case study · Party hire · Keyneton, Barossa Valley

Team Teepee: a first website, from 52 to 2,080 Google appearances a month.

Team Teepee hires out DIY kids’ teepee sleepover kits from Keyneton, and ran from 2017 without a website of its own. Its first site went live on 27 July 2026. In its first month Google showed it 52 times; in October, 2,080 times, with clicks up from 4 to 20 (Search Console, 28 Jul – 31 Aug vs 1 – 31 Oct 2026).

The Team Teepee homepage on a laptop and a phone: magical DIY teepee sleepover parties

Client: Team Teepee (Jess)
Area: Keyneton; the Barossa Valley and Adelaide Hills
Work: First website by JB Digital Barossa, area hubs, search-term coverage, sleepover guides
Data: Search Console 28 Jul – 31 Aug and 1 – 31 Oct 2026
Launched: 27 July 2026

Before, the work and after

Before 2017 – July 2026

No website at all. Parents searching for things like “teepee hire adelaide” and “sleepover party hire” found other businesses.

No pages for the towns Jess covers.
Nothing that explained how DIY hire works before someone picked up the phone.

The work July – October 2026

A first website: themes, packages, a gallery of real setups and a “Check your date” enquiry form.
Barossa Valley and Adelaide Hills hubs linking every town she covers, after thin town pages were merged into them (with 301 redirects).
The different ways parents search: slumber party, pyjama party, tipi, sleepover tent, kids’ glamping.
Five sleepover guides (October 2026), from games to a packing list.

After

Search Console · first month vs October 2026

52 → 2,080 impressions a month, and 4 → 20 clicks (28 Jul – 31 Aug vs 1 – 31 Oct 2026, all searches).
Average position 5.0 for “teepee party hire” and 10.3 for “teepee tent hire” (1 – 31 Oct 2026, small numbers).

Our client portal

1 booking enquiry through the website form so far (September 2026).

A long row of pink Team Teepee teepees with pillows, trays and flower garlands — A Team Teepee party setup (Jess’s photo).

The honest bits

What the numbers don’t say.

Most of the reach is the guides. October’s 2,080 impressions are mostly sleepover how-to searches, not people ready to hire. The hire searches are smaller: “teepee party hire” was shown 11 times in October.

Small numbers, one enquiry. It’s a niche, seasonal business, and one booking enquiry has come through the site so far. Its Google Business Profile isn’t managed by us, so map results aren’t part of this.

From the owner

“I love it! I’ve never had a website before, and I think this could be the start of something amazing! The wording, links, pictures and all the little details that you added were brilliant.”

Jess, Team Teepee · Google review of JB Digital Barossa

The build

The website is written up on JB Digital Barossa’s Team Teepee case study.