Case study · Bathroom renovations · Southern Adelaide

Becks Bathrooms & Tiling: on the map for bathroom renovations.

Renovation work in the south is won on the map. In a Google Maps check on 31 October 2026, Becks was top 3 for “bathroom renovations” at 6 of 9 points around Woodcroft and #1 at 3 of them (7 of 9 on 27 October); at the Woodcroft centre point it was #2. It was #1 on the Google Maps tab for “tiler” from Woodcroft (checked 31 October 2026).

The Becks Bathrooms & Tiling website on desktop and phone, captured 2 November 2026

Client: Becks Bathrooms & Tiling
Area: Morphett Vale, Reynella, Hallett Cove & the south
Work: SEO-first website build by JB Digital Barossa
Data: Live checks 5, 13, 25 and 27 Oct 2026 + Search Console to 2 Oct
Website enquiries: 11 website enquiries and calls, October 2026

Before, the work and after

Before 11 Jul – 7 Aug 2026

A new site for a bathroom and tiling specialist. People search for a renovator the way they search for any serious trade: their suburb, or “near me” from their own couch.

“bathroom renovations lonsdale” averaged 22.9 (8 Aug – 4 Sep).

The work

Site structure planned around how southern Adelaide residents search, before any design.
A page for each suburb, each with its own local section and photos. The Hallett Cove page talks about coastal homes and where bathrooms fail first; each page lists real services like waterproofing to AS 3740.
A filtered project gallery and quote requests with photo uploads.
LocalBusiness structured data and a Google Business Profile that matches the site.

After

Live Google checks · 5 to 31 Oct 2026

“bathroom renovations”: top 3 on Google Maps at 6 of 9 points on a 1.5 km grid around Woodcroft, and #1 at 3 of them; #2 at the Woodcroft centre point (checked 31 Oct 2026; 7 of 9 on 27 Oct).
“tiler”: #1 on the Google Maps tab from Woodcroft (checked 31 Oct 2026).
“bathroom renovations reynella”: #2 in Google’s map box from Morphett Vale on 5 Oct 2026; not in the map box when re-checked on 25 Oct 2026.

Search Console · 1 – 30 Oct 2026

“bathroom renovations morphett vale”: 1.8 (1 – 30 Sep 7.1).
“bathroom renovations lonsdale”: 12.2 in 1 – 30 Oct 2026, up from 22.9 in 8 Aug – 4 Sep (Search Console average, still page two).

Website enquiries · October 2026

11 website enquiries and calls in October 2026: 7 quote forms, 1 call and 3 emails from the website. The forms asked about bathroom renovations, waterproofing and a leak.

The data

Live checks first, then the Search Console trend.

Bathroom renovations are a considered purchase, so the volumes are small and every one counts. The cards are live Google checks; the chart and table are Search Console averages, including the suburb still on page two.

bathroom renovations

Top 3

Google Maps · from 6 of 9 points around Woodcroft, #1 at 3 of them · live check 31 Oct 2026

tiler

Google Maps · from Woodcroft · live check 31 Oct 2026

Becks Bathrooms: average Google position, 28-day windows

bathroom renovations morphett vale
bathroom renovations lonsdale

Chart rendered from real Google Search Console data (not a screenshot): average position for each search in four consecutive 28-day windows, 13 Jun – 2 Oct 2026; windows with fewer than 5 impressions are left out. Lower is better; 1 is the top result. Source: becksbathrooms.com.au Search Console, pulled 5 Oct 2026.

Becks Bathrooms: Google Search performance, 13 Jul – 2 Oct 2026

Clicks
Impressions
Last 28 days

Rendered from real Google Search Console data for becksbathrooms.com.au (daily, web search, each line on its own scale like the Search Console report). Tiles are the 28 days to 2 Oct 2026 and count every search, including people searching the business by name, so they are traffic, not ranking claims. Pulled 5 Oct 2026.

Search (non-branded)	Before (earliest 28-day window)	Now 1 – 30 Oct 2026	Same days of September 1 – 30 Sep	Impressions	Clicks
bathroom renovations reynella	1.0 11 Jul – 7 Aug	4.9	3.0	41	0
bathroom renovations morphett vale	8.4 8 Aug – 4 Sep	1.8	7.1	43	2
bathroom renovations lonsdale	22.9 8 Aug – 4 Sep	12.2	14.3	37	0

Source: Google Search Console for becksbathrooms.com.au, pulled 2 Nov 2026. Average position; “Before” is the earliest of four 28-day windows from 13 Jun 2026 with at least 5 impressions. Impressions and clicks are for 1 – 30 Oct 2026. Small counts are shown so you can weigh them.

The honest bits

What the numbers don’t say.

We don’t claim Hallett Cove. Search Console averages 5.2 for “bathroom renovations hallett cove” (1 – 30 Oct 2026), but a live check from Morphett Vale on 5 Oct 2026 didn’t show the website in the top 18. Averages include people searching from right inside Hallett Cove; a live check from the next suburb is the fairer test.

Reynella slipped a little in Search Console. It averaged 3.0 in 1 – 30 Sep 2026 and 4.9 in 1 – 30 Oct 2026, while the Google profile was #2 in the map box for the same search on 5 Oct 2026 (not in the map box when re-checked on 25 Oct 2026).

We don’t headline the bare “bathroom renovations” rows. In the 28 days to 2 October 2026, Search Console showed Becks at an average position of 1.2 for “bathroom renovations” with no clicks. That almost always means it only appeared for people searching very close by, so it isn’t a fair Adelaide-wide claim.

Click rate fell as impressions jumped. Clicks rose 32 → 53 while times shown went 913 → 7,407 (5 Sep – 2 Oct 2026 vs 3 – 30 Oct 2026), so more of Google’s views are for searches where the site isn’t on page one yet. The suburb positions are the trend we watch.

How we do this for trades

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