Case study · Pest control · Barossa & Adelaide
Insect Invasion: a relaunch that’s starting to show up.
A family pest control business since 2009 with a site that wasn’t pulling its weight. After the rebuild, Google impressions went from 391 to 1,714 window on window, and a live check from Gawler on 5 October 2026 showed it 8th for “pest control gawler”. Early days, published honestly.
- Client
- Insect Invasion Pest Control
- Area
- Barossa Valley, Gawler & Adelaide suburbs
- Work
- Full rebuild by JB Digital Barossa, local SEO
- Data
- Search Console 26 Jul – 2 Oct + live check 5 Oct 2026
- Enquiries in September
- 3 website enquiries, 1–30 Sep 2026
Before, the work and after
Before 11 Jul – 4 Sep 2026
A Nuriootpa-based, family-run pest control team covering the Barossa, Gawler and Adelaide. The business was well known locally, but the website wasn’t winning the searches new customers make.
- “pest control norton summit” averaged 60.1 (11 Jul – 7 Aug).
- 391 impressions in the 28 days to 4 Sep.
The work
- A full rebuild that leads with the pests: pick what’s bugging you and see how it’s treated.
- Clear service-area pages for the Barossa towns, Gawler and Adelaide, each answering the local questions people ask.
- Service pages for each pest: spiders, ants, cockroaches, rodents, flies and mosquitoes, earwigs and millipedes.
- LocalBusiness structured data, real Google reviews on the site, and quote routing hardened so no enquiry goes missing.
After 5 Sep – 2 Oct 2026
- “pest control gawler”: 8th organic result in a live check from Gawler (5 Oct 2026).
- “pest control norton summit”: Search Console average 6.4 on 88 impressions, from 60.1.
- Total impressions: 1,714, up from 391 the 28 days before. Clicks: 39, up from 4 (all searches, including the business name).
- 3 website enquiries in September 2026 as spring started, and 2 more in the first five days of October (form enquiries counted from our inbox copies, spam and tests removed).
The data
Pest control searches, 28 days at a time.
The relaunch is recent, so this one is early. We’re publishing it now and will keep updating it, including if things stall.
Insect Invasion: average Google position, 28-day windows
- pest control norton summit
- pest control hectorville
Insect Invasion: Google Search performance, 26 Jul – 2 Oct 2026
- Clicks
- Impressions
- Last 28 days
| Search (non-branded) | Before (earliest 28-day window) | Now 5 Sep – 2 Oct 2026 | Previous 28 days 8 Aug – 4 Sep | Impressions | Clicks |
|---|---|---|---|---|---|
| pest control norton summit | 60.1 11 Jul – 7 Aug | 6.4 | – | 88 | 0 |
| pest control elizabeth | – | 10.7 | – | 7 | 0 |
| pest control munno para | – | 12.1 | – | 12 | 0 |
| pest control hectorville | 68.8 11 Jul – 7 Aug | 12.7 | – | 78 | 0 |
| pest control salisbury | – | 22.9 | – | 129 | 0 |
Source: Google Search Console for insectinvasion.com.au, pulled 5 Oct 2026. Average position; “Before” is the earliest of four 28-day windows from 13 Jun 2026 with at least 5 impressions. Impressions and clicks are for 5 Sep – 2 Oct 2026. Small counts are shown so you can weigh them.
The honest bits
What the numbers don’t say.
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