Case study · plumbing & renovations · Adelaide
Spriggs & Co: renovations won suburb by suburb.
A plumbing and renovation business working across Adelaide. Non-branded Google impressions went from 1,279 to 3,211 between the 28 days to 5 September and the 28 days to 3 October 2026, led by suburb renovation searches, and 11 website enquiries arrived in September.
- Client
- Spriggs & Co (Aaron)
- Area
- Adelaide suburbs: Norwood, Prospect, Glenelg, Craigmore and more
- Work
- Website by JB Digital Barossa, suburb service pages, Search Console tracking
- Data
- Search Console, 28 days to 5 Sep and 28 days to 3 Oct 2026; enquiry ledger Sep 2026
- Enquiries in September
- 11 website enquiries, 1–30 Sep 2026
Before, the work and after
Before to 5 Sep 2026
Renovation work is won suburb by suburb. Spriggs & Co had a strong reputation and plenty of Facebook word of mouth, but the searches people type when they are ready to renovate, such as “bathroom renovations norwood”, barely showed the site.
- 1,279 non-branded Google impressions in the 28 days to 5 September 2026.
- Most suburb searches sat on page two or lower.
The work
- Each service got its own page, and one quote path runs through the whole site, with photo uploads so every enquiry arrives ready to price.
- Service pages written around the suburbs Spriggs & Co actually work in, not a list of every suburb in Adelaide.
- Search Console connected so we can see which suburb searches are starting to show, and push the closest ones toward page one.
After 28 days to 3 Oct 2026
- 3,211 non-branded impressions, 2.5× the 28 days before.
- “bathroom renovations norwood” averaging 11.3 (105 impressions); “kitchen renovations glenelg” 16.9 (79 impressions).
- 11 website enquiries in September 2026, and the renovation diary booked out into 2027 (the owners’ own account).
The honest bits
What the numbers don’t say.
The owners’ result
“Quote enquiries come through the site most days, and the renovation diary is booked out for 2026.”
The owners’ own account, September 2026, as published on JB Digital Barossa’s case studies. Aaron Leduff’s Google review of JB Digital Barossa is quoted on our home page.
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