Case study · Plumbing & gas · Williamstown & Barossa Valley

Piper Plumbing & Gas: a new domain, and straight into the results.

Craig and Hayley run Piper Plumbing & Gas from Williamstown. Their customers rate them 5.0 on Google from 141 reviews (23 October 2026), but the website wasn’t pulling its weight. We rebuilt it and moved it to a new domain on 15 October 2026. Within a week it was averaging 3rd to 4th in Google search for “plumber barossa” and “plumber barossa valley” (Search Console, 19–20 Oct 2026).

The Piper Plumbing & Gas homepage on a desktop screen and a phone, with Craig beside the Piper van, captured 23 October 2026
Client
Piper Plumbing & Gas (Craig and Hayley)
Area
Barossa Valley, Gawler and Mount Pleasant
Work
New website and domain move by JB Digital Barossa, town pages, Business Profile
Data
Live Google checks 15 and 21 Oct 2026; Google reviews 23 Oct 2026
Google reviews
5.0 from 141 (23 Oct 2026)

Before, the work and after

Before to mid-October 2026

A well-reviewed local plumber whose website wasn’t matching the strength of its Google reviews.

  • The old site at piperplumbing.au had built up years of links and Google history, all of which had to survive a move to a new address.
  • On 15 October 2026, the day of the move, Piper wasn’t in the top 40 for “plumber barossa valley” in our baseline check.
  • The Business Profile listed 5 categories.

The work October 2026

  • Moved the site to piperplumbingandgas.com.au and redirected every old piperplumbing.au page to its new home, so nothing built up on Google was thrown away.
  • A page for each of the nine services, from blocked drains and hot water to septic systems and rainwater tanks.
  • Pages for the Barossa towns they cover and for Gawler, each written for that area rather than copied.
  • Business Profile categories from 5 to 8 (gas installation, solar hot water and rainwater tanks added) and 11 services added with descriptions, 18 October 2026.
  • A quote form that takes photos or PDF plans, and tracking on calls and emails from the site.

After

Live Google check · 21 Oct 2026

  • “plumber barossa” and “plumber barossa valley”: averaging 3rd to 4th in Google search within a week of launch (Search Console: “plumber barossa” 3.1–3.3 on 19–20 October, “plumber barossa valley” 4.5 on 20 October 2026). Normal web results, not the map. On 15 October “plumber barossa valley” wasn’t in the top 40.

Enquiries

  • The first quote request through the new site’s form arrived on 18 October 2026, before the new site had even been announced.

The honest bits

What the numbers don’t say.

This is the web results, not Google Maps. Searched from Tanunda, the map box went to plumbers based closer to Tanunda. Piper’s base is in Williamstown at the southern end of the valley, and distance matters in Maps. Town pages and fresh reviews are how we work on that.
One week of data. The move happened on 15 October 2026. One live check is a good sign, not a trend, and it was a single search from one town. Search Console needs a few weeks on the new domain before we quote averages.
The reviews were theirs before we arrived. 141 five-star reviews are years of Craig and Hayley’s work, not ours. Our job was to give that reputation a website that ranks to match it.

The launch

The build and the launch are written up on JB Digital Barossa’s Piper Plumbing & Gas spotlight.

Ready when you are

Changing your domain or website?

We plan the redirects before anything moves, so your Google history comes with you. Start with a free audit.